Valley Woman, a Total Marketing Solution to reach your audience.
Market effectively and efficiently with our printed and online newspaper.

Valley Woman Editorial Overview

The free full-color newspaper will include an array of entertaining and educational stories and columns aimed to enrich the lives of women and their families with a focus on getting the most out of the desert lifestyle. Feature stories will tell you about women who are in charge and how they got there.

The “Body and Mind” section will cover beauty, coping, spiritual, physical and mental wellness. “Looks” will show off the best of desert fashion and trends in desert homes. “Dollars” will explore business, finance and shopping. “Escapes” will offer short trips and adventures. Activities and events will be rounded up in a calendar, and “Current” will include issue theme stories and tips for everyday living including pets, gardening, dining and city news you need to know. “Voices” will give valley women a chance to tell readers about issues that matter and how to get involved.


Our Staff

Michael Brachman, President and Publisher

Michael Brachman has over 30 years experience as an entrepreneur and intrepreneur . He has started grown and sold companies in the advertising, database, and  music business. He now lives in Palm Springs Ca. and is The Publisher of The Coachella Valley Beacon, a newspaper in focus for people over 50.

Jamie Lee Pricer, Editor

Jamie Lee Pricer has  written and editied newspapers ranging in size from community weeklies to mid-size dailies to USA Today. Her magazine work includes  scuba diving, business and lifestyle publications.  A long-time desert resident, she is a member of the College of the Desert Hall of Fame and volunteers at the Joshua Tree National Park Desert Institute.

Contributing writers

John Annarino worked in Los Angeles as advertising director for Capitol Records and as creative director for Doyle Dane Bernbach Advertising.  He teaches creative writing for College of the Desert’s PACE program and has written several musicals produced at Sun City Palm Desert. His lifestyle column is published by The Desert Sun.

Bill Marchese is a freelance writer and photographer based in Palm Springs. He has worked as a reporter for Chicago Today and the Ottawa (Illinois) Times and as the managing editor of Pacific Fishing magazine. He has published scores of freelance articles in the New York Times, Travel-Holiday magazine, Islands magazine, The Desert Sun and other publications.

Jorie Parr started as a reporter on the Las Vegas Sun,  then became public relations director of the Golden Nugget Casino.  Work at a Portland ad agency was followed by a post as copy chief at Jantzen Apparel.  Later she covered the San Francisco Bay Area as creative arts reporter for KTIM Marin. She produced fashion pages for the Marin Independent Journal. Since moving to Palm Springs, she has contributed to The Desert Sun, Palm Springs Life and Desert Magazine.

Madeline Zuckerman’s writing credits include articles in The Desert Sun, Public Record and Rancho Mirage Magazine.  She owns a marketing and public relations firm based in Rancho Mirage.

Lydia Kremer is a widely-published freelance writer, her features have appeared in Sunset Magazine, VisitEurope, Odyssey Magazine, Palm Springs Life magazine, Los Angeles Confidential, The Desert Sun, Desert Magazine and others.  She writes on a wide range of topics, including people, community events, art, culture and travel. She has traveled the world extensively as a travel writer and claims to have terminal wanderlust.

Pam  Price  writes for publications ranging from, the  Malibu Times, San Diego Theatre Reviews and the San Diego  Jewish  Journal  to the Desert Star Weekly and Desert Sun products.  Her three travel  guidebooks,  “100 Best Spas of the World,” “Day Trips from Los Angeles” and “Fun with the Family in Southern  CA,”  are classics in travel literature. She was honored with a star on the Palm Springs Walk of Stars in  2003 .